TigerOne (TGR), since its establishment in 2002, has grown to be one of the world’s leading and trustworthy wholesalers of cannabis cultivation products and services.
With a diverse range of products including cannabis seeds, fertilizers, grow tents, and lighting equipment, TGR has established itself as a trusted partner for cannabis cultivators and related businesses around the world. They are a go-to source for both retail and wholesale customers with warehouses and offices in multiple locations.
Their primary channel for both B2C and B2B is e-commerce. They have multiple e-commerce websites under different brands which cater to B2C (D2C) and B2B customers. In addition to that, they are the official distributors to many other brands. They provide APIs to these brands to be able to resell TGR’s products on their channels.
Although they were widely popular, TGR found it difficult to manage multiple independent e-commerce platforms for their B2C and B2B brands in 9 countries in 6 languages with 11 currencies. Some of the key challenges they faced were:
- Fragmented Global Commerce
- Complexity in Handling Large Volumes of Data
- Poor Scalability
- Struggle with Real-Time Inventory Management
- Poor Efficiency
- Security Risks
- Incorrect Codes
- Misconfiguration
Thus resulting TGR with inconsistent service delivery along with higher operational costs, slow performance, and substandard customer experience.
To overcome these challenges, our team’s expertise helped TGR successfully migrate to a single Magento instance, consolidating their B2B and B2C operations, improving efficiency, streamlining operations, reducing costs, and enhancing customer experiences.
Join us as we unveil how Codilar could assist TGR to achieve their goal.
How TGR migrated to a single Magento instance from multiple independent e-commerce platform ?
Codilar along with TGR Team evaluated multiple commerce solutions and found that Adobe Commerce suited their exact needs. Also, the sheer flexibility and comprehensiveness of the platform ensured it can accommodate future needs as well.
Codilar migrated large volumes of data from multiple platforms to Adobe Commerce platform. We leveraged the multi-website, multi-store, multilingual and multi-currency features to set up 8 brand websites in 9 countries, 6 languages and 11 currencies. We used Bablic translation to enable on-the-fly translation to deliver localized content without the need to create a store view for each website. This helped us to drastically reduce the database complexity.
Why TGR Needed Adobe Commerce and Adobe Experience Cloud Solutions?
TGR has been actively evaluating various solutions, as they were already facing critical operational challenges due to the inability to manage multiple instances.
In fact, they were impressed when they came to know about Adobe Commerce and Adobe Experience Cloud Solutions because of its comprehensive features, flexibility, and exceptional digital experience tools.
The following are some of the reasons why they considered Adobe Commerce
- Supports multiple websites, stores, currency and languages.
- High-Performance Master-Slave Architecture to manage large volumes of data.
- Efficient Database with powerful indexing features to separately manage huge catalogs and multi-source inventories.
- Efficient Checkout process
- Graphql APIs
- PWA Compatible Headless Architecture
- Compatibility with other Adobe Products
- Seamless integration with third-party applications
- Advanced security features
- Extensive Community Support
- Adobe Support Services
Also, the comprehensive suite of solutions from Adobe Experience Cloud Solutions, coupled with its exceptional customization features, presents a secure and scalable solution. It makes business capable of offering an outstanding online experience while accommodating both present and future requirements.
How Codilar have transformed TGR’s customer experience ?
As we discussed above, the main challenges TGR faced with its online presence were fragmented global commerce, a large volume of redundant data, and bad website performance. Here is how the team of Magento experts at Codilar helped:
Global Commerce :
Codilar offer Adobe Commerce and could easily consolidate all their multiple ecommerce platforms in 9 countries into one single platform. All the 6 languages and 11 currencies could be easily managed with Adobe’s multi website and multi store set up.
We leveraged the inbuilt B2B module of Adobe Commerce to deliver outstanding B2B buying experience for our b2b brand TGR-ONE. Wholesale customers could now have their private catalog, private pricing, quote-negotiation mechanism and approval work-flow as per their organization hierarchy. We could achieve all these use cases without hefty customizations unlike the earlier Magento Open-source platform where we had to install multiple plugins and do customization to achieve this.
Our adoption of Adobe Commerce and Adobe Experience Cloud solutions boosted the efficiency of digital commerce operations, and integration with ODOO streamlined their entire business process. As a result, we resolved existing issues with payments, carts, and order failures, ensuring a smooth completion of transactions. Adobe Experience Cloud also facilitated faster loading, clear product information, and a unified experience across different channels.
Managing Large Volume of Data :
Leveraging the high-performance architecture of Adobe Commerce, TGR could easily manage the large volumes of customers, products, orders, attributes etc. Thanks to the master-slave architecture, separate databases for catalog, checkout, powerful indexing features etc.
Achieving split-second webs load time :
To address the project’s needs for improved experience, better functionality, and increased customer engagement, we conducted extensive research and evaluation and ultimately chose to implement Amasty extensions and our homegrown NexPWA pwa framework..
Amasty extensions provided several key benefits for our client, TGR’s digital commerce operation, including improved website performance, increased customer engagement through advanced search and personalized promotions, and enhanced security and protection against fraudulent activities.
NexPWA was also instrumental in improving TGR’s digital commerce operations by providing a fast and reliable progressive web application that offered a native app-like experience on both desktop and mobile devices.
With the help of all these solutions, we were able to achieve TGR’s vision of a lightning-fast unified instance delivering better functionality and customer experience, paving the path for increased sales and overall business growth. Our team at Codilar is extremely delighted to collaborate with a popular brand like TGR and we take immense pride in playing a pivotal role in enhancing their e-commerce experience.
Explore our case study to witness the outcomes of TGR’s transformation.
