TGR Transformed their Customer Experience with Adobe Experience Cloud Solutions
Company Brief
TGR approached us to address challenges with their digital commerce platform, including managing multiple instances, maintaining consistency, and addressing technical issues
Objectives &
Challenges
TGR faced challenges with their commerce platform, including managing multiple instances and addressing technical issues.
Migrating to a single Magento instance was necessary, but operational challenges included managing inventory updates in real-time and optimizing indexing.
- Consolidation of Multiple Instances: TGR faced a challenge in managing multiple instances of their commerce platform, leading to poor efficiency, slow performance, and suboptimal customer experiences. The objective was to migrate to a single instance of Magento to streamline operations and improve customer experiences.
- Technical Challenges: TGR faced technical challenges such as managing scalability, configuration, code, and security risks. The objective was to optimize indexing for a large database and catalog size with more than 150 customer groups.
- Operational Issues: TGR struggled with managing inventory updates in near-real-time, leading to operational issues. The objective was to streamline operations to manage inventory updates more efficiently.
- Enhanced Customer Experiences: The main objective of addressing these challenges was to improve customer experiences and achieve TGR’s business goals.
Solution Approach
Our solution for TGR involved adopting Adobe Experience Cloud solutions to transform their customer experience and work management processes. This included achieving a uniform sub-folder structure, reducing store views in Magento, and using Bablic for server-side translation and virtual store views for localized content delivery.
Integration with ODOO streamlined their business process and resolved existing issues with payments, carts, and order failures. Adobe Experience Cloud facilitated faster loading and a unified experience across channels, demonstrating the benefits of this solution.
Consolidation of Multiple Instances
We helped TGR migrate to a single instance of Magento, consolidating their B2B and B2C operations. This improved efficiency, streamlined operations, reduced costs, and enhanced customer experiences. By reducing the number of store views in Magento and achieving a uniform sub-folder structure, we simplified management and maintenance.
Database Optimization
Managing Inventory
Enhanced Customer Experiences
Integrations
Results
- TGR achieved better operational efficiency, website performance, and cost savings by implementing virtual stores for languages and fast indexing with 150+ customer groups, 160+ catalog rules, and 10 websites on the same platform with PWA experience.
- The implementation of virtual stores for languages not only reduced costs but also resulted in faster indexing times.
- 35% increase in operational efficiency
- 40% increase in website performance
- Cost savings of up to 50%.
