What a fantastic way to kick off the New Year! We are beyond ecstatic and filled with gratitude!
They say hard work pays off, and this moment is proof of that! Countless hours, relentless dedication, and maybe a few too many coffee cups later, Team Codilar has brought home the prestigious BIGBOX Award 2025 for our work with Marina Home Interiors.
But that’s not all! Our Co-founder, Mahaveer Devabalan, was also honoured as the Top Ecommerce Leader of the Year at this illustrious event.
As digital commerce specialists, these recognitions are more than just awards – They mark our commitment to innovation, continuous learning, and delivering only the best solutions to our clients. It reflects our perseverance, teamwork, and the passion that drives us every day.
The BIGBOX Awards
The BIGBOX Awards Indonesia is an esteemed event that celebrates industry disruptors and honours the achievements of leading retail brands, stakeholders, and emerging players in the arena.
From BIGBOX Awards:
“Our awards aim to honor those brands that have successfully captured the hearts and minds of their target audiences while driving innovation and setting new industry benchmarks.”
Organized by Clap4Brandz, the event honours visionary minds, creative strategies, and impactful initiatives within the retail and eCommerce sectors.
The most recent edition was held on February 13th, 2025, in Jakarta, Indonesia, as part of the BIGBOX Indonesia 2025 Summit. The event brought together industry pioneers to explore rising trends, cutting-edge new technologies, and transformative strategies that are changing the pace of the digital marketplace.
Marina Homes – Redefining Luxury Living
Marina Home – a renowned luxury home furnishing and decor brand based in UAE. The brand is celebrated for its distinctive blend of contemporary, rustic, and timeless designs. With a strong presence in the Middle East, the brand caters to a diverse audience, offering a sophisticated and immersive shopping experience that resonates with modern homeowners and interior enthusiasts alike.
Key Challenges in Elevating Marina Home’s Online Presence
Marina Home faced several digital challenges that hindered its ability to provide their customers with an uninterrupted and enjoyable shopping experience. The platform constantly struggled with a fragmented user experience, making it difficult for customers to enjoy a unified shopping journey across the web and mobile app. Additionally, slow loading times, especially on mobile devices, lead to higher bounce rates, with shoppers leaving before completing the purchase.
As a well-established, luxury brand, Marina Home aimed to offer its customers an awe-inspiring digital experience, complete with advanced features such as AR- based furniture previews, allowing them to visualize products in their homes before making the purchase. Given its diverse customer base, the platform also needed multilingual support and multi-currency options to cater to customers from different regions. Moreover, handling high traffic volumes during peak shopping season required a scalable and high-performance platform, all of which the Marina Home system at the time lacked.
How We Built a Future-Ready Platform For Marina Home
To overcome Marina Home’s digital challenges and elevate its shopping experience, Codilar implemented headless architecture using Magento PWA Studio for frontend and Magento 2 for the backend. With this decoupled approach, we were able to enhance development, perform seamless integrations, and create a highly responsive omnichannel experience for the customer base.
Key Integrations and Advancements Include-
- Advanced AR Integration – Integrated Avataar for 3D and AR previews, helping customers visualize furniture in their space.
- Personalized and Dynamic Pages – JSON driven homepage, “Shop by Room,” and product pages for engaging shopping experience.
- Unified Experience Across All Devices – Built a fast, responsive PWA for a smooth journey across the web and mobile devices.
- Custom Integrations
- Klevu for smart product discovery
- MoEngage to automate email campaigns and event tracking
- Gumlet for faster image and video loading, improving mobile performance.
- Frictionless checkout – Integrated multiple payment options, including Apple Pay and Tabby (Buy-Now-Pay-Later).
Our Success In Numbers
Performance and User Experience
- We achieved 40% faster page load times, improving customer experience and retention.
- 25% decrease in bounce rates, reflecting higher engagement and smoother navigation.
- 99.9% uptime, ensuring uninterrupted service even during peak sale season.
Mobile First Growth
- A 60% increase in mobile users, reinforcing the success of our mobile-first strategy.
Sales and Conversions
- 30% improvement in conversion rates, driven by enhanced features like UX, AR, and improved performance speeds.
- 50% higher conversion rates on AR-enabled products, proving the power of immersive shopping experiences.
- 35% increase in total sales post revamp.
- A 25% rise in repeat customers due to improved personalized experiences and localized support.
International Support and Overall Growth
- 20% growth in global orders, enabled by multilingual and multi-currency support.
- Consistent 30% year-over-year growth from 2022 to 2025.
The results speak for themselves, reflecting the dedication and expertise of our team in transforming Marina Home’s digital presence.
Watch how Marina Home’s digital transformation came to life in this video
https://youtu.be/iLox6pN8kmA?feature=shared
This win is a proud moment for us! The recognition pushes us to aim higher and set higher benchmarks in the eCommerce space. We are grateful to Marina Hom for their support and trust – it is their vision that inspired us to create something truly remarkable. As we celebrate this victory, we remain committed to driving game-changing digital transformations. The best is yet to come!
