The Carter’s UAE , the leading brand of baby and children’s clothing in the United States, was launched recently.
Here’s a short account of what happened behind the scenes:
Carter’s became a much-loved brand among families in the United States by ensuring quality, innovation, and value. It maintains its status by focusing on details that make dressing easier for moms and a pleasant experience for kids. Needless to say, its US website is quite successful.
Lals Group, the official representative and retailer of Carter’s UAE, introduced it to the Gulf Cooperation Council (GCC) region in 2007 with a store in Dubai. Carter’s is becoming a preferred brand for kids wear in the GCC with more than 43 stores across the region.
To cater to the Carter’s customers there, Lals Group wanted to build a website exclusive to the UAE market. They entrusted Codilar with this project. Our work with another brand, Mom Store, had impressed them.
We, at Codilar, provide customized eCommerce solutions based on seamless Pimcore-Magento integration. When we build a website for you, you can expect the following:
- A sleek, user-friendly design
- Great performance and site stability
- Constant support with the site’s backend processes
- Ways to incorporate marketing and social media tools
- Help in addressing potential issues proactively
- Updates on the latest technological developments
Associating with a leading brand like Carter’s and bringing satisfaction to a great client like Lals Group gives us immense pleasure. So, we took up the task with gusto. We knew that we had to uphold the ethos of Carter’s as well as replicate the success of its US website.
We used Pimcore to manage the product catalog and Magento to handle the commercialization. Just as Carter’s does for its customers, we also focused on details that would help the site’s smooth functioning, some of which include:
- Devising a system to upload a large amount of product information simultaneously
- Developing the site in such a way that it supports all product types and associated images
- Granting conditional access to users to ensure security and privacy
Every eCommerce website that goes live is a feather in a digital commerce agency’s cap. This was even more special—we completed the project within a fortnight because of our team’s technical excellence and dedication. So, we believe that this feather in our cap has a golden hue!
What our team says:
After we completed two successful projects for them, Lals Group gave us the opportunity to work with the world’s best kids brand, Carter’s UAE. We finished the brand’s UAE website. It has gone live.
~ Rakesh V Gopi, Project Head
Carter’s is the third website we have developed for the Lals group, where all three websites share the same instances and infrastructure. We have developed them in such a way that none of them affect the others. The performance of all of them are top-notch. We have also integrated PIMcore for managing the product catalog in Carter’s.
-Hariharasubramaniam, Software Engineer
