Works | LC Official
From Fragmented to Fluent: Codilar Localizes and Scales LC Official’s GCC Commerce
Execution Summary
In just under five weeks, Codilar delivered a scalable, multilingual Shopify Plus storefront for LC Official, seamlessly integrating Arabic content and interactive product experiences. By architecting a modular RTL framework, enhancing category pages with data-driven swatches, and optimizing checkout flows, we accelerated time-to-market and future-proofed the platform. This case study unpacks LC Official’s market context, the objectives and challenges addressed, our solution approach and highlights, and concludes with tangible business impacts and a confidence-building summary.
Company
Overview
LC Official is a fast-growing fashion and lifestyle eCommerce brand targeting Arabic-speaking consumers in the UAE. Operating on Shopify Plus, the company has achieved 150% year-over-year online growth but faced limitations in engaging its core market segment due to a predominantly English storefront. With ambitions to capture a larger share of the GCC’s $25 billion online fashion market, LC Official prioritized localization, enhanced UX, and seamless checkout experiences.
Anchored in Dubai’s dynamic retail landscape, LC Official offers curated apparel and accessories across men’s, women’s, and kids’ categories. As mobile commerce accounted for 65% of traffic, the brand sought a future-ready platform capable of supporting rapid product catalog expansion, rich media, and advanced merchandising. Codilar’s engagement was rooted in empowering LC Official to scale operations, elevate customer engagement, and solidify its position as a leader in multilingual eCommerce.
Objectives & Challenges
To unlock the Arabic-speaking segment and streamline shopping journeys, LC Official set three core objectives. However, legacy theme constraints, fragmented UX, and checkout confusion posed significant hurdles that threatened conversion and brand credibility.
Architecture & Localization
- Issue: The existing theme lacked robust RTL support, causing layout breaks and usability friction.
- Impact: High bounce rates on Arabic pages eroded engagement and risked lost revenue in a key growth segment.
UX & Product Discovery
- Issue: Static product cards failed to showcase variant options, forcing users into multiple clicks.
- Impact: Low add-to-cart rates and diminished customer delight on mobile devices.
Checkout Clarity
- Issue: Apple Pay appeared inconsistently as an express-checkout option, creating user confusion.
- Impact: Abandoned carts and support inquiries increased operational overhead.
Solution Approach
Guided by a modular, data-driven mindset, Codilar crafted a future-ready solution that balanced rapid delivery with architectural rigor. We leveraged native Shopify Plus features, extended Liquid templates for seamless RTL, and applied best-practice checkout scripting—all aligned to LC Official’s growth priorities.
What We Built
A scalable localization framework enabling English/Arabic toggling; a custom swatch module for interactive variant discovery; and a refined checkout flow with standardized payment steps.
Key Tech Decisions
- Liquid Overrides & CSS RTL Extensions: Chosen to minimize technical debt and accelerate the bilingual rollout.
- Vanilla JavaScript Swatch Module: Enabled fast, no-dependency hover and click interactions for rich UX.
- Shopify Scripts API: Selected for precise control over payment options without impacting other gateways.
Solution Highlights
- Modular Localization Engine: Future-proofed Liquid templates and content blocks support additional languages with minimal effort.
- Interactive PLP Swatches: A custom, data-driven module that swaps images on hover and links directly to variant-specific PDPs.
- Accelerated RTL Rollout: End-to-end Arabic translation—static content, meta tags, emails—deployed within two weeks.
- Seamless Checkout Optimization: Apple Pay repositioned as a standard payment option, eliminating express-checkout ambiguity.
- CI/CD & Blue/Green Deployments: Ensured zero-downtime releases and simplified rollback capabilities for critical updates.
Results and Impact
Enhanced Customer Engagement
Launch of the bilingual storefront and interactive swatches delivered a seamless, data-driven shopping experience that resonated with Arabic-speaking customers. Internal QA scored mobile RTL usability at 95%, a leap from 72% previously.
Operational Agility
The modular architecture and CI/CD pipeline reduced future feature rollout time by 40%, empowering LC Official’s team to iterate rapidly without external dependencies.
Brand Credibility & SEO Uplift
With full Arabic meta-tags, URLs, and alt-text in place, LC Official secured top-10 rankings for five high-volume Arabic search terms and boosted organic traffic to localized pages by 35%.
Conclusion
From a fragmented legacy storefront to a unified, modern commerce powerhouse—this transformation is a testament to Codilar’s end-to-end digital commerce expertise. By delivering a scalable, seamless, and future-ready solution, Codilar empowered LC Official to deepen market penetration, accelerate growth, and delight customers across language and device boundaries.
