Works | Carter’s
Extending Reach in the GCC Market with Codilar's Customized Solution
Company Brief
Carter's, a leading brand of children's clothing in the United States, sought to expand its market
presence in the Gulf Cooperation Council (GCC) region. To achieve this, Carter's approached Codilar, a
trusted technology solutions provider specializing in e-commerce development.
Codilar developed a customized website exclusively for the GCC market. The website aimed to engage customers, showcase Carter's products, and provide seamless online shopping experiences tailored to the region.
Codilar developed a customized website exclusively for the GCC market. The website aimed to engage customers, showcase Carter's products, and provide seamless online shopping experiences tailored to the region.
Objectives &
Challenges
Careter’s aimed to develop a user-friendly website with fast-loading pages and efficient product
catalog management.
They wanted to integrate Pimcore and Magento seamlessly, implement a role- based data access system, and support various product types.
They wanted to integrate Pimcore and Magento seamlessly, implement a role- based data access system, and support various product types.
- Lack of User-Friendly Experience: The existing website lacked a user-friendly interface and intuitive navigation, making it challenging for customers to browse and shop smoothly. Addressing this challenge requires redesigning the website with a focus on usability and ease of use.
- Lack of High Performance: The current website experienced performance issues, especially with a large number of products on display. Overcoming this challenge involved optimizing the website's performance, including page loading speed and handling increased traffic and data volume.
- Pimcore Integration: Integrating Pimcore with Magento posed a challenge in ensuring seamless data synchronization and maintaining data accuracy across both platforms. Addressing this challenge required thorough integration planning and robust data management processes.
- Product Catalog Management: Managing a vast product catalog with around 12,000 products, and the potential for future expansion, presented a challenge in organizing, updating, and displaying product information accurately and efficiently.
Solution Approach
We provided customized eCommerce solutions based on seamless Pimcore-Magento integration. We used Pimcore to manage the product catalog and Magento to handle the commercialization.
Expanded Product Display
The website now showcases a vast range of 12,000 products, with the
flexibility to accommodate even more. This allows Carter's to offer a broader selection to their
customers, catering to diverse preferences and increasing sales potential.
Seamless Pimcore-Magento Integration
To make it easy for customers to pay and checkout, we integrated Tabby and EMI payment options into the website. We worked to ensure that these payment options were secure, user-friendly, and integrated seamlessly with the checkout process. Additionally, customers can use their store credit to pay for purchases, and administrators can utilize the store credit for cash refunds.
Customer Session-based Recommendations
The integration of Pimcore and Magento has revolutionized
the product catalog management and commercialization process. Carter's now benefits from a
streamlined and efficient system, ensuring accurate and up-to-date information is displayed on the
website at all times, enhancing customer trust and satisfaction.
Enhanced Data Security and Control
With data access based on user or role privileges, Carter's has
implemented a robust system that ensures authorized personnel can access specific information,
improving data security and control. This safeguards sensitive data while enabling efficient
collaboration within the organization.
Support for Various Product Types
The new solution encompasses support for all types of products,
including configurable and bundle options. This enhancement provides customers with a diverse
range of choices, allowing them to find the exact products that meet their preferences and
requirements.
Timely Project Delivery
The development of the customized solution was successfully completed
within one month, showcasing efficient project management and timely deployment. This enabled
Carter's to meet their business requirements and market demands promptly, gaining a competitive
edge.
Innovative Queueing System
The implementation of an innovative queueing system has
revolutionized the product information management process. This system facilitates the simultaneous
upload of multiple batches of product information, improving efficiency, and reducing the time
required for product updates and maintenance. This enables Carter's to keep their product catalog up
to date and relevant, enhancing the overall customer experience.
Integrations
Results
- Superior UX and high-performing store
- Enhanced conversion and customer engagement
- Go live in less than one month
- Streamline store operation via Magento-Pimcore Integration
