Empowering Candere: Replatforming to Adobe Commerce Cloud with innovative commerce capabilities
Company Brief
‘Candere’ by Kalyan Jewellers is India’s leading online retailer of gold and diamond jewelry. Transcending the barriers of online commerce, Candere has gained popularity as one of the finest jewelers, offering intricate designs and exclusive collections to make every person adorning it confident and beautiful.
Candere approached Codilar to update their existing online platform. They wanted to migrate to Magento 2 commerce, preserving all ongoing features, to make it future-ready and capable of handling the scalability and flexibility required for their business.
Objectives &
Challenges
They knew that migrating to an advanced platform was inevitable in the current scenario to ensure flexibility in meeting both their present and future requirements.
- Latest eCommerce capabilities: Candere wanted to transform its online store and equip it with the latest eCommerce capabilities available in the industry, like ‘Purchase via video call’ and ‘Augmented Reality enabled shopping’.
- Platform Migration: They wanted to completely migrate their existing platform to Magento 2 to make it powerful enough to handle the scale of their growing business.
- Enhance Customer Experience: The reason why Candere is planning for migration is because they desire excellence in delivering superior online experiences to their customers.
Solution Approach
Candere’s needs
Pinpointing Feature Gaps
Feature Mapping and Future Readiness
Solution Highlights
Video Call Purchase
With this new feature, customers can now engage in video calls with Candere representatives to discuss their jewelry needs. This not only enables customers to acquire the jewelry they desire but also enhances Candere’s ability to deliver exceptional customer service.
Augmented Reality Integration
Buy Online and Pick In Store (BOPIS)
Multi-Country Store Views
Dynamic Price Calculation, Discount Management, Materials Management
Latest Search and Recommendation Technologies
Multi-Inventory Management and Synchronisation with Order Management System
Results
- Mobile Revenue: Up by 85%
- Conversion Rate: Up by 45%
- Time On Site: Up by 91%