Another month of breakthroughs – Astronauts have returned back safely from space, AI continues to push boundaries, and the digital economy is moving faster than ever. As industries evolve at lightning speed, eCommerce is no exception. In this edition of our eCommerce roundup we bring you everything that makes the eCommerce industry tick.
Let’s begin-
Platform Updates
1. Adobe GenStudio Embraces Generative AI for a Fast and Optimized Content Supply Chain
Adobe recently announced its latest addition to its suite of tools – Adobe GenStudio, a game changer for marketers. It is a powerful generative AI solution designed to revolutionize content marketing and optimization. Powered by the best of Adobe’s content applications, such as Adobe WorkFront, Adobe Firefly, Adobe Express, and more. GenStudio seamlessly connects with other applications, offering a spectrum of capabilities across including – planning, content production, asset management, marketing, and performance insights. With the incorporation of Meta and Google, GenStudio is backed by AI-powered decisions for more effective campaigns. Think streamlined workflows, enhanced personalization, and high-impact marketing – all in one platform!
2. Adobe Launches New Experience Platform Agent Orchestrator to Revolutionize Customer Experiences
Adobe’s new Experience Platform Agent Orchestrator is an AI powered solution designed to help businesses build, manage, and coordinate AI agents from both Adobe and third-party eco-systems. It allows businesses to automate customer interactions and gather insights in real-time. It further manages and coordinates platform agents that take actions based on customer behaviour by analyzing real-time insights by leveraging AI-driven decision making. This is aimed at improving personalized experiences by enabling the agents to understand queries, retrieve relevant information, and generate context-aware responses based on customer actions. The new Experience Platform Agent Orchestrator significantly reduces manual efforts and speeds up response time, creating a seamless customer engagement process.
3.Adobe Teams Up with AWS and Amazon Ads to Create Smarter Marketing and Creative Workflows
Adobe has teamed up with AWS and Amazon Ads to transform customer experiences through AI-personalization. The collaboration offers-
- Personalized Engagement: Adobe Experience Platform with Amazon Connect offers marketers more precise personalization and targeting.
- Smarter Targeting: Adobe Real-Time CDP and Amazon Marketing Cloud work together for better audience insights.
- Effortless Creativity: Amazon Ads combined with Adobe Creative Cloud applications to create and publish high quality ads with ease.
- Easy Access: AEP powered apps are now available on AWS Marketplace
4. Shopify Smart Collections Now Support Sub-Categories For Easier Product Organization
Shopify’s latest update allows merchants to automatically include sub-categories in smart collections, eliminating the need for multiple conditions. Therefore, choosing a parent category will include all sub-categories. This eliminates the need to manually add each subcategory, saving time and effort. It further ensures products in subcategories are included, enhancing product discoverability and making managing large catalogs easier!
5. Shopify Forms Now Automatically Syncs With Merchant Metafields for Seamless Data Management
This Shopify update allows Shopify Forms to seamlessly sync with customer data fields (metafields) that store owners have created. Forms can now write directly to merchant-defined metafields. Merchants can gather specific customer data through forms and store it in their preferred format. Moreover, any updates to the metafield options are automatically reflected in associated form fields. This enhancement ensures that customer data remains accurate and consistent across your store.
Industry Updates
1. Youtube Launches Premium Lite
Youtube recently announced its newest subscription tier – Premium Lite. This is a more affordable subscription plan priced at $7.99 per month (in the US). This plan offers ad-free viewing for most videos, including categories like gaming, fashion, beauty, and news. However, it excludes features like YouTube Music Premium, offline downloads, or background playback. This initiative is for users who primarily want to watch videos without interruptions, without requiring additional features of Youtube Premium.
2. Meta Expands AI Bot Profiles across its Apps
Meta is rolling out AI-powered assistants across Facebook, Instagram, Whatsapp, and Messenger. They are designed to interact with users like real people – they are capable of posting, commenting, and engaging in conversations. Meta believes this enhances user interaction and engagement on the platforms. Meta is also expanding its “AI Studio” functionality, allowing users to interact with and create their custom AI characters. Besides, it is integrated across Meta’s various apps, creating a unified AI experience.
3. Instagram is Testing AI-Generated Comments to Boost Engagement
Instagram is now experimenting with AI-generated comment suggestions to increase customer engagement and make interactions easier. A “Write with Meta AI” option provides three comment ideas based on the post, with the ability to refresh for more. The goal is to encourage engagement, but it does raise the question about the authenticity of the interactions and genuinity of the conversations. The feature is still in testing, and the rollout date has not been announced.
4. LinkedIn Report Suggests Growing AI Trends Among B2B Sellers
LinkedIn recently released a report highlighting the growing use of AI among B2B sellers. The study revealed that a significant number of sales personnel used AI to enhance their workflow efficiency. The study also suggested that AI found its application in automating routine tasks, gaining deeper customer insights, and enhancing customer engagement. The report also talked about the impact AI had on sales processes and encouraged sellers and merchants to adopt AI trends to stay ahead of the competition.
Upcoming Events
1. Gitex Asia 2025
Asia’s largest tech event showcasing cutting-edge technology in AI, cybersecurity, and digital transformations. It is a must attend for tech leaders, startups, and enterprises in the digital economy.
Date: 23-25 APRIL 2025
Location: MARINA BAY SANDS
Register:https://gitexasia.com/
2. Irec X D2C
India’s premier conference for retail and eCommerce professionals focusing on omnichannel strategies, D2C growth, and innovation in customer experiences. The event is ideal for retailers, eCommerce brands, and digital marketers.
Date: 22 -23 APRIL 2025
Location: Hotel Sheraton Grand Brigade, Bengaluru, India
Register:https://www.irec.asia/bengaluru/conference
3. Shopify Meetup Central and Eastern Europe
An event bringing together over 200+ attendees from the eCommerce and retail arena, to discuss AI-driven marketing, automation, and omnichannel commerce. It is perfect for Shopify merchants, agencies, and tech providers looking to scale their business.
Date: 3rd APRIL 2025
Location: HOTEL CARO, BUCHAREST, ROMANIA
Register:https://ecommercenews.eu/events/shopify-meetup/
4. Ecomm Live 2025
Ireland’s leading eCommerce event, featuring 50+ speakers, workshops, and networking opportunities. The event is tailored for retailers, eCommerce brands, and digital professionals to enhance their online strategies.
Date: 30th April – 1st May, 2025
Location: Assembly Buildings Conference Centre, Belfast
Register:https://ecomm.live/
