Marketing is everywhere! From billboards that flash on our commute to the targeted ads that infiltrate our social media feed – marketing surrounds us, subtly
The customer behaviour analysis in e-commerce, also known as behavioral science, is both an art and a science of enhancing revenue by focusing on the
Are you aware that the average conversion rate for eCommerce is 2.86%? In other words, it suggests that just 3% of online customers who visit
What is PIM? PIM means product information management, and a PIM solution is a business app that handles material like data and content, for marketing
During the past few months, we had the opportunity of working with brands like Danube Home and WinGreens, and it gave us hands-on experience in
It is said that nothing is certain in life except change. And the world of IT is a standing testimonial to that, what with technologies
In an effort to keep pace with the ever-changing demands of modern consumers, businesses around the globe are actively seeking innovative strategies. Speed is a
Walking down the aisles of a supermarket makes one realize just how many brands of different products are available in the market! But, the winning
A lot has been talked about the giants like Amazon, Flipkart, and Snapdeal in Indian e-commerce sector, and they are often seen as the building
Creating a successful brand relies not only on the quality of the product but also on how the audience receives it. However, that’s not all-
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