23 Best Shopify Plugins and Apps to Grow Your eCommerce Store

Running a Shopify store in 2025 puts you in the middle of fierce competition, which will only increase over time. With millions of merchants and stores out there, you need to get the right edge to succeed. There are a number of tools, apps, and plugins that help you with a number of aspects, from marketing to functionalities. 

Today, we are here with the 23 best Shopify plugins and apps that can help you scale your eCommerce business effortlessly. We have handpicked each app and plugin based on their usability, reviews, and impact.

Klaviyo – Email & SMS Marketing

Klaviyo is one of the most popular tools that can transform your Shopify store’s email and SMS campaigns. From automating abandoned cart recovery and precision targeting of shoppers, Klaviyo can become the cornerstone of your eCommerce success by driving revenue and growth. 

It’s a favorite of many eCommerce giants due to its analytics and segmentation capabilities. Trusted by over 100,000 businesses, Klaviyo is a must if you want to excel in acquisition and retention.

Key Features: 

• Sends automated, personalized emails based on customer preferences and behavior.
• Easy to integrate with over 300 tools, including Shopify, delivering seamless workflows.
• Makes it easy to target customer groups with its advanced segmentation feature.
• Helps with cart recovery and customer re-engagement with targeted SMS.
• Offers detailed revenue insights and analytics to track campaign performance.

Shopify Flow – Workflow Automation

Shopify Flow is an intuitive automation tool that streamlines daily, repetitive tasks like customer tagging, inventory management, order routing, and more to reduce errors and save time. Thanks to the drag-and-drop interface offered by the tool, you can create custom workflows without writing a single line of code, which makes it highly feasible for people without high-end technical knowledge. With 50,000+ installs to date, Shopify Flow has become an excellent pick for scalability and efficiency.

Key Features: 

• Helps with automated inventory updates based on low stock levels.
• Boosts personalized marketing through customer tagging based on purchase history.
• Ensures faster shipping by routing high-value orders to specific fulfillment centers.
• Comes with pre-built workflows while also enabling users to create custom workflows.
• Features a drag-and-drop option to customize workflows seamlessly.

Loox – Photo Reviews

Photo reviews are becoming more and more relevant to the success of every eCommerce store. Loox is an app that can help you with photo reviews by collecting and showcasing them. This tool builds trust and ensures improved conversion. With galleries and popups, Loox can turn scattered user-generated content into an unbeatable sales force. From automating review requests to integrating them with social media, this app can revolutionize your eCommerce credibility.

Key Features: 

• Uses post-purchase email requests to collect photo reviews from customers automatically.
• Shows reviews in customizable galleries to optimize product pages.
• Helps with trust building and review sharing by integrating with social media channels.
• Highlights the top reviews on vital pages with popup widgets.
• Leverages user-generated content to increase conversion rate by a huge margin.

AfterShip – Order Tracking

AfterShip is a must-have post-purchase tool for every Shopify store to deliver easy tracking updates to their customers. From automated notifications to branded tracking pages, AfterShip ensures that your customer satisfaction and loyalty are unmatched. Thanks to the real-time updates and delivery estimation, it reduces order tracking inquiries.

Key Features:

• Offers branded tracking pages with your store’s logo and color scheme.
• Sends automated emails for order shipping and delivery.
• Shows the real-time tracking updates from hundreds of global carriers.
• Reduces customer queries and support tickets by sharing estimated delivery dates and self-tracking capabilities.

Plug in SEO – SEO Optimization

If you want to rank your Shopify Store higher on Google SERP, Plug in SEO should be your go-to option. Not only you  can audit your site with its free version, but it also helps optimize metadata and broken links with its paid tiers. Plug in SEO is the perfect companion for those Shopify store owners who want organic traffic minus the expense of an SEO expert.

Key Features: 

• Daily store audit for SEO issues like missing alt tags.
• Helps boost search engine rankings by optimizing meta titles and descriptions.
• Delivers a smooth user experience by finding and fixing broken links.
• Ensures consistent SEO health by continuous site performance monitoring.
• Offers easy actionable insights you can use to improve search visibility without technical expertise.

ReConvert – Upsell & Cross-Sell

Used by 40,000+ brands worldwide, ReConvert is the perfect tool to turn your store’s thank-you pages into revenue-generating machines. Its no-code templates and free trial lead to hassle-free setups to test the impact. ReConvert has become a highly popular choice for increasing average order value (post-purchase) and maximizing sales.

Key Features: 

• Helps with revenue growth by adding one-click upsell offers on your ‘thank you’ pages.
• Easily integrates widgets like surveys and discounts by customizing post-purchase pages.
• Delivers unmatched user experience by easily integrating with Shopify checkout.
• Upsell performance tracking leads to optimized offers that increase profitability.
• Enables quick setup through pre-built templates that require zero coding skills.

UpPromote – Affiliate Marketing

Shopify’s top affiliate marketing app, UpPromote has more than 30,000 installs, which speaks volumes about the tool’s efficiency. While you get a marketplace for affiliate recruitment under its free plan, its paid plan comes with advanced tracking, which ensures your organic growth in a cost-efficient way.

Key Features: 

• Ensures easy recruitment through a marketplace for connecting you with affiliates.
• Enables you to incentivize partners and influencers effectively by setting custom commission rates.
• Comes with a detailed reporting dashboard for affiliate sales and performance tracking.
• Automatically processes payouts to reduce manual work and save time.

Google Channel – Marketing Integration

Another exceptional tool in the list, Google Channel helps you sync products with Google Shopping without a penny. For companies that want to expand their reach, Google Channel turns out to be a popular tool as it simplifies ad creation and tracking performance. Without any setup cost, it’s a no-brainer for those looking to drive traffic and sales to their Shopify stores. 

Key Features:

• Syncs Shopify products with Google Shopping automatically to offer an extended reach.
• Helps create ad campaigns directly from the Shopify admin panel.
• Accurately tracks marketing costs and sales across all Google platforms.
• Improves store visibility without any hard-core marketing.
• Integrates with Google search for better visibility on free listings.

Hextom: Free Shipping Bar – Sales Incentive

With a 25,000+ user base, Hextom’s Free Shipping Bar is the best tool out there to encourage higher spending through progressive messages. This tool informs customers regarding how much more to buy in order to get free shipping. The plugin proves highly effective in increasing order value and reducing cart abandonment with added sales incentives.

Key Features: 

• Analyzes cart value in real-time to display dynamic shipping messages.
• Matches your store’s aesthetic and branding by customizing the bar design.
• Multi-language and multi-currency support for global customers.
• Sparks celebratory popups when customers meet the shipping threshold.
• Performance analysis that helps determine the AOV growth. 

PageFly – Page Builder

Enjoying more than 20,000 installs, PageFly has become one of the most favorite page builders used by Shopify store owners across the globe. With a free plan for custom pages, it features a drag-and-drop editor, making the entire page-building process easy and seamless for merchants.

Key Features: 

• Helps create impactful custom landing pages and product pages with a drag-and-drop editor.
• More than 40 templates help with code-free page creation.
• Higher plans support unlimited page creation that ensures high scalability.
• Delivers mobile-responsive designs that add to user experience across different devices.
• Seamless integration with Shopify leads to enhanced store functionality.

Nudgify – Social Proof & Sales Pop

As social proof continues to be a driving factor for eCommerce success, Nudgify has become an irresistible app for small to mid-sized Shopify stores. It delivers real-time social proof notifications to boost conversions. On top of that, it also displays low stock alerts and recent purchases, which create trust and urgency among customers.

Key Features: 

• The real-time purchase notifications quickly build trust with visitors.
• Integrates with Mailchimp and Klaviyo, resulting in enhanced marketing campaigns.
• Sends low stock alerts, which creates urgency and leads to quick sales.
• Notification designs are customized as per the unique style of your brand.

GemPages – Page Builder

For those who want an alternative to PageFly, GemPages emerges as a viable solution, featuring advanced page-building capabilities. From A/B testing and SEO tools to sticky add-to-cart, GemPages comes with advanced capabilities that can effectively boost your sales.

Key Features: 

• Drag-and-drop feature for easy page building.
• Enables unlimited page design.
• Has A/B testing capabilities to test page variations and boost conversion rates.
• Features sticky add-to-cart buttons leading to increased sales.
• Automatic page updates that align with marketing campaigns.
• Ensures SEO optimizations with meta tags for all pages and improved loading time.

Sales Pop Master – Urgency & Trust

A free app that works exceptionally well to add sales notifications and timers to create FOMO (fear of missing out) among customers, Sales Pop Master is a must-have tool for all budget-conscious Shopify merchants. The easy-to-setup tool can significantly impact your sales by encouraging quick purchases.

Key Features: 

• Sends real-time sales notifications to prove store popularity.
• Integrates countdown timers to display limited offers that motivate customers to make purchases faster.
• Highlights recent purchases across your store to build customer trust.
• Ensures immediate use by installing quickly without any coding.
• Creates urgency that leads to lesser cart abandonment without involving extra costs.

Simply Cost – Analytics

Simply Cost is an exceptional app for Shopify stores that tracks margins beyond Shopify’s basic analytics. Ideal for diving deep into profitability, it helps merchants identify the top-performing products and optimize pricing.

Key Features:

• Deep-tracks costs and margins to analyze product profitability.
• Includes a simple dashboard (integrated with Shopify admin) to display insights.
• Identifies best-selling items, improving marketing efforts.
• Helps improve pricing strategies with actionable and clear profitability metrics.

Speed Tested – Page Speed Monitoring

Leveraging Google’s Page Speed Analyzer, Speed Tested tracks the hourly page speed of your store to make sure that every page offers an unmatched user experience. While slow websites are known to be among the top customer repellers in 2025, Speed Tested’s mobile and email alerts keep you informed about every hiccup regarding your store’s page loading time. With Speed Tested, you get performance on a budget.

Key Features: 

• Hourly page speed monitoring ensures quick problem detection.
• Sends alerts on mobile and via email when page speed drops below the acceptable threshold.
• Ensures easy tracking by displaying speed trends on a Shopify dashboard.
• Adds to SEO ranking through fast-loading pages.
• It comes free of cost, making it accessible to stores of all sizes.

Rise – Loyalty Programs

One of the best customer retention tools out there, Rise delivers gift cards and credit rewards on Shopify. This app delivers customizable programs that incentivize repeat purchases, enhancing lifetime value and reducing customer acquisition costs. Moreover, it can easily integrate with Shopify Checkout for easy reward redemption.

Key Features: 

• Creates lucrative loyalty programs by offering store credits against purchases.
• Helps acquire new customers and attract returning customers by offering gift cards.
• Helps customize reward tiers to meet the unique customer strategy of your brand.
• Features built-in performance analytics tools that help track loyalty programs.

OptiMonk – Popups & Personalization

With 300+ free templates, OptiMonk ensures enhanced conversions using personalization and popups. It’s a code-free option to capture emails and recover carts without any hassle. Shopify Merchants can integrate this tool to target leaving visitors with personalized content.

Key Features: 

• Uses 300+ free templates to capture visitor attention through popups.
• Uses A/B testing to test the effectiveness of various popups for better conversions.
• Creates hyper-targeted exit-intended popup campaigns dedicated to recovering abandoned carts.
• Analyzes user behavior to personalize website content.

Instant – Landing Page Builder

With a drag-and-drop editor and Figma integration, this Shopify landing page builder enables merchants to develop and launch landing pages designed to drive conversions. Instant does not require any coding experience and provides a free trial option. Testing out advanced designs to decrease bounce rates and increase sales is one of the primary advantages of this page builder.

Key Features:

• Features a simple drag-and-drop editor to build landing pages seamlessly.
• Figma integration ensures the direct import of designs to Shopify pages.
• Customizes pages to ensure they align with the brand image.
• Offers custom layouts for products and promotions that lead to a boost in conversions.
• Comes with a free trial, making it easy to test features before making a purchase.

Refersion – Affiliate Management

Similar to UpPromote, Refersion is an affiliate management application that helps connect you and your Shopify store with influencers for a simplified affiliate marketing experience. The straightforward dashboards and custom commission options will help you manage your affiliate program in a streamlined manner.

Key Features:

• Simple registration and approval process ensure easy onboarding of affiliates.
• Offers custom commission rates that control costs while encouraging partners.
• Comes with detailed and easy-to-navigate dashboards that help you track affiliate performance.
• Reduces manual labor by automating affiliate payments.
• Easy integration with Shopify Checkout ensures accuracy.

Spocket – Dropshipping

Merchants across the world love working with Spocket for their dropshipping needs as it provides an effortless Shopify dropshipping experience, specifically with US/EU suppliers. Spocket provides a competitive advantage with one-click imports, product management, faster delivery, and real-time inventory updates for your dropshipping service.

Key Features:

• Ensures consistent faster shipping by sourcing products from EU/US suppliers.
• The one-click import feature ensures quick setup of products on Shopify.
• Real-time inventory updates resolve stock issues and overselling problems.
• Reduces manual processing and saves time by automating order fulfillment.
• Includes a free plan that helps merchants explore dropshipping without paying any upfront costs.

Brevo – Email Marketing

Brevo is one of the best free email marketing tools that Shopify provides as a no-code setup with effective tracking. It can capture leads without complication. Brevo is perfect for any small store that is currently building an audience, as it is a suitable option for any Shopify store needing free email marketing capabilities.

Key Features:

• Sends personalized emails based on customers’ purchase history.
• Integrates with your Shopify admin panel to monitor the email campaign statistics.
• Automatic contact segmentation sends relevant offers to improve customer engagement.
• Comes with an easy setup that gets done within 10 minutes without any coding knowledge.

Avada SEO Suite – SEO Tools

Avada SEO Suite comes with all the critical features that improve the discoverability of your Shopify store. From meta tag management to image compression, everything adds to the SEO capabilities of your store. On top of that, Avada SEO Suite also helps you fix technical SEO issues like 404 errors.

Key Features:

• Auto-compresses images to improve page loading time.
• Intelligent meta tag management boosts search engine ranking.
• Fixes a number of technical SEO errors, like 404 errors, to ensure seamless user experience and uninterrupted SEO performance.
• Regular site health checks lead to consistent SEO performance.
• Comes with budget-friendly plans that suit small and mid-sized stores.

Blog Studio – Blog Enhancement

Loaded with a drag-and-drop editor, Blog Studio is one of the best choices to take your Shopify store’s content marketing to the next level. Not only does it let you create blog posts, but it also optimizes the SEO titles and meta descriptions. What’s more, is that the niche app can also customize layouts to align with your brand.

Key Features:

• Offers easy blog creation capabilities with a drag-and-drop editor.
• Optimizes meta descriptions and SEO titles to increase search visibility.
• Uses dozens of elements to customize layouts that align with your brand image.
• Comes with a 14-day free trial that helps merchants test its impact.
• Improves blog discoverability, which drives more quality traffic.

Conclusion

To solidify your success in the eCommerce industry, you need much more than a Shopify store! While Shopify plans do come with certain out-of-the-box features and functionalities, these 23 Shopify plugins and apps give your store the edge you need to grow your store. However, before you integrate them into your store, create a solid roadmap of the things your store really needs and integrate them strategically. While all of them offer unmatched advantages, the right choice will make your store soar.