September has come to an end, but if you feel like you might have missed some of the biggest happenings in the eCommerce world, don’t worry, we’ve got you covered. This month saw major platform upgrades, including Adobe’s new AI agents and Shopify’s advanced tools for multi-store analytics and quick in-person payments, alongside leading industry innovations like Omnisend’s AI-powered messaging, Amazon’s intelligent Seller Assistant, and Klaviyo’s marketing and customer support agents.
Here’s a quick look at everything that happened in eCommerce this September.
Platform Updates
Adobe Announces General Availability of AI Agents for Businesses
On September 10, 2025, Adobe announced the general availability of AI agents. Built on Adobe Experience Platform, these agents go beyond simple chatbots. They can automate complex tasks like audience building, customer journey orchestration, A/B testing, data insights, and even site optimization. With an Agent Orchestrator at the core, they work contextually across channels, combining autonomy with human oversight. Adobe is also introducing tools like the Agent Composer and Agent SDK to let businesses customize and extend agents to their unique needs.
Shopify Launches Quick Sale for Fast In-Person Payments
Shopify has introduced a new Quick Sale feature in its mobile app, making it easier than ever for merchants to accept in-person payments on the go. With Quick Sale, you can add products by search, barcode scan, or custom amounts, then instantly collect payments using Tap to Pay or cash. You can also apply discounts, manage taxes, add notes, and send receipts via email or SMS, all from your phone. Quick Sale is perfect for pop-up shops, markets, or any situation where you need to sell quickly and keep things simple.
Shopify Introduces Multi-Store Reporting in Analytics
Shopify has unveiled multi-store reporting in Analytics, giving Plus organizations a unified view of performance across all their stores. Instead of switching between different admins, merchants can now track sales, orders, and key metrics in one place, whether across the entire business or selected stores. The feature also allows comparisons by store, region, or brand, and even supports multiple currencies. Accessible from a new default multi-store section in the analytics dashboard or through custom sections tailored to specific KPIs, this update makes it easier for large, multi-store businesses to monitor and act on insights at scale.
Shopify Sidekick Gets Voice Mode for Hands-Free Assistance
Shopify has added a new Voice Mode to Sidekick, its AI assistant that combines commerce knowledge with advanced reasoning and creative problem solving. This allows users to have real conversations with the assistant instead of just typing. You can now speak directly to Sidekick and receive spoken responses, making it easier to get guidance without breaking your workflow in the Shopify admin. Currently available in English on desktop through early access, Shopify plans to expand support to more languages and mobile devices soon.
Industry Updates
Omnisend Launches Innovative AI Features and Smarter Messaging Tools
Omnisend has unveiled a major update featuring AI powered assistants, more advanced SMS tools, and enhanced reporting, positioning it as its biggest feature release in a year. The new capabilities, which include personalized content based on purchase behavior, AI-driven automation suggestions, and dynamic email elements, aim to help merchants engage customers more meaningfully. The SMS enhancements introduce branded shortlinks, bolstering campaign trust and click rates, while revamped reporting offers deeper insights into audience trends and push channel performance.
Amazon Upgrades Seller Assistant with AI That Thinks and Acts
Amazon has upgraded its Seller Assistant with a new agentic AI, transforming it into a proactive partner for independent sellers. Instead of just responding to requests, the tool can now understand a seller’s account, anticipate needs, and take authorized actions on their behalf. Using technologies like Amazon Bedrock, Amazon Nova, and Anthropic Claude, the assistant can monitor account health, optimize inventory, and suggest strategic solutions, helping sellers manage their businesses more efficiently. The goal is to simplify day to day operations so sellers can focus on growing and improving their business rather than getting bogged down in routine tasks.
Amazon Launches Lens Live for Real Time AI Shopping
Amazon has launched Lens Live, a new AI powered shopping experience that lets you interact with products in real time. With Lens Live, you can scan items instantly, compare matches, and add them to your cart without ever leaving the camera view. As you browse, Rufus AI, a smart shopping assistant trained on Amazon’s product catalog and information from across the web, provides quick insights to help you make informed choices. The feature is currently available for select customers in the U.S. on iOS, with plans for a wider rollout soon.
Klaviyo Introduces AI Agents to Revolutionize Marketing and Customer Support
Klaviyo has launched two AI-powered agents, Marketing Agent and Customer Agent. The Marketing Agent can independently plan, create, and launch campaigns, email flows, and signup forms within minutes, generating on-brand content by analyzing a brand’s website and continuously learning from performance data to optimize future campaigns. Meanwhile, the Customer Agent delivers 24/7 conversational support across web chat, SMS, email, and RCS (with WhatsApp integration coming soon), answering common questions, recommending products, and resolving issues in real time by drawing from a brand’s storefront and help center.
Upcoming events
Countdown to GITEX Technology Week 2025
Get ready for one of the world’s biggest technology events of the year! GITEX Technology Week 2025 is happening from October 13 to 17 at the Dubai World Trade Centre. Now in its 41st edition, this highly anticipated trade show will bring together over 4,500 exhibitors and more than 140,000 visitors from around the globe to showcase the latest innovations and explore emerging technologies. The event promises exciting opportunities for networking, collaboration, and discovering cutting edge advancements from leading tech companies, making it a must attend for anyone passionate about the future of technology.
Registration link https://mktg.gitex.com/Book_a_stand
Meet Magento New York 2025 Returns for Its 11th Edition
The Meet Magento New York 2025 conference is returning to New York City on October 28 at Civic Hall for its 11th edition. As one of the most renowned Magento and Adobe Commerce events globally, it brings together a vibrant community of merchants, developers, retailers, technology partners, and industry leaders. With over 500 attendees, 40 speakers, and more than 25 sponsors, the conference offers a unique platform to network, share insights, and explore the latest trends and innovations in the Magento and Adobe Commerce ecosystem.
Registration link: https://meetmagentonyc.com/tickets
eCom Edit B2B Chicago 2025: Connecting Industry Leaders
Join industry leaders at eCom Edit: B2B on October 21 in Chicago, Illinois, at City Hall Events. This one day event will bring together top experts and decision makers from retailers, brands, merchants, and solution providers. Attendees can look forward to engaging panel discussions, insightful presentations, and one on one meetings covering strategy, marketing, operations, customer experience, payment, shipping, loyalty, and more. With a focus on learning, collaboration, and networking, eCom Edit: B2B is the ideal place to connect with industry leaders and discover the latest trends shaping the future of B2B eCommerce.
Registration link: https://retailsummits.com/events/ecom-edit-b2b/#reserve-your-seat
eCommerce Expo Asia 2025 to Spotlight the Future of Digital Commerce
eCommerce Expo Asia is set to take place on October 8-9, 2025, at Marina Bay Sands, Singapore, as part of Tech Week Singapore. This flagship event will bring together leading eCommerce and digital marketing professionals from across the Asia Pacific region, including retailers, brands, agencies, and technology providers. Attendees can look forward to insightful sessions, high value networking, and exposure to the latest trends and innovations shaping the digital economy.
Registration link: https://www.gevme.com/ECEA25?promo=&source=_____&utm_source=&utm_medium=&utm_campaign=&tracesourcecode=&utm_content=&utm_term=
BIGBOX Philippines 2025 Event Coming to Manila
BIGBOX Philippines 2025 is scheduled to take place on 15 October 2025 in Manila, Philippines. This summit will bring together leaders and innovators across retail, eCommerce, FMCG, health & beauty, apparel & footwear, consumer electronics, furniture, entertainment, and related sectors. Attendees can expect keynotes, panel discussions, workshops, and an exhibition showcasing technologies such as AI, AR/VR, blockchain, and omnichannel strategies, all aimed at navigating the future of the Philippine retail and eCommerce landscape.
Registration link: https://www.bigboxsummit.com/philippines/
