Works | High-Converting Commerce Platform for TGR
TGR Ventures Transforms Cannabis Retail with Headless PWA, Crypto-Friendly checkout, and Live ERP Integration
Execution Summary
In the fast-evolving world of cannabis ecommerce, TGR Ventures faced an urgent need to unify and scale its digital infrastructure across B2B and B2C channels. Their existing platforms for Seedsman and TigerOne struggled with performance, compliance complexity, and operational inefficiencies. Codilar stepped in as a strategic digital commerce partner, reimagining the entire stack—from headless PWA and modular architecture to crypto-friendly checkout and real-time ERP sync. The result: a scalable, compliant, and high-converting commerce platform designed to power growth in regulation-heavy global markets.
Company
Overview
TGR Ventures Ltd is a global leader in the legal cannabis ecosystem, powering two of the most influential brands in the industry—TigerOne (B2B) and Seedsman (B2C). Founded in 2002 and headquartered in London, TGR has built a powerful ecommerce-driven business that spans over 100 countries, supported by regional hubs in the UK, EU, US, and South Africa.
- Seedsman is one of the world’s most trusted D2C cannabis genetics brands, known for its vast catalog, loyalty engine, and discreet global delivery.
- TigerOne operates as a wholesale powerhouse, connecting top-tier cannabis brands with global retailers through a curated, compliance-first platform.
100% of TGR’s business runs on ecommerce—featuring localized storefronts, multilingual experiences, crypto/offline payments, and scalable ERP integrations. The company’s growth is rooted in its ability to navigate regulation-heavy markets while delivering a premium, conversion-optimized customer journey at scale.
Objectives & Challenges
TGR embarked on a digital transformation journey with Codilar to overhaul its fragmented systems and position itself for global growth. This required solving challenges across architecture, compliance, UX, payments, and operations—all while scaling across multiple regions.
Key Business Objectives
- Build a modern, scalable ecommerce infrastructure for global expansion
- Deliver multilingual, multi-currency experiences tailored to region-specific needs
- Integrate conventional and crypto payment methods for compliance-flexible checkout
- Automate ERP and operational workflows for end-to-end efficiency
Business Challenges
Customer Experience & Checkout Conversion
- Seedsman’s legacy PDP and checkout lacked mobile optimization, upsell triggers, and modern UI
- Inconsistent UX across storefronts reduced conversion and customer trust
Customer Experience & Checkout Conversion
- Global cannabis ecommerce required multi-method checkout, including crypto and offline flows
- Lack of dynamic payment routing, surcharge handling, and fraud detection increased cart drops
Operational Inefficiencies
- Order fulfillment and payment reconciliation across ERPs were manual and error-prone
- Limited control over product labels, COA documentation, and discount management
Technical Scalability
- No modular structure to support phased rollouts, regional launches, or analytics enhancements
- Absence of real-time monitoring and alerting for payment anomalies and fraud attempts
Solution Approach
Codilar deployed a composable commerce solution purpose-built for regulated ecommerce. By combining Adobe Commerce On-Premise, a fully headless PWA frontend, modular backend services, and real-time ERP sync, we transformed TGR’s fragmented legacy into a future-ready digital engine.
Strategic Implementation
- Replatformed Seedsman and TigerOne onto Adobe Commerce On-Premise, offering complete flexibility and control over compliance-sensitive workflows
- Built a blazing-fast headless frontend using Adobe PWA Studio, optimized for SEO and mobile conversions
- Integrated crypto (BTCPay), offline (Zelle, Bank Transfer), and conventional payment methods with logic for incentives, validation, and fraud handling
- Synced the full order, payment, and shipping lifecycle with Odoo ERP to enable real-time operational visibility
Solution Highlights
- Multi-Storefront Deployment: Fully localized store views for UK, EU, USA, and South Africa
- SEO-Optimized PWA Architecture: Fast, indexable pages designed for high organic visibility and conversion
- Dynamic Checkout Logic: Country-specific incentives, editable freebies, surcharge logic, and failover payment handling
- Crypto Payment Integration: BTCPay implementation for Bitcoin transactions with webhook confirmations and fraud sandboxing
- ERP Integration with Odoo: Automated bi-directional sync for orders, tracking, payments, discounts, and refunds
- FraudLabsPro + Custom Risk Dashboard: Real-time flagging, retry limit logic, and admin override capabilities
- Backend Controls: Admin modules to manage COA reports, product labels, cross-sells, and notification workflows
Implementation
Core Development Activities
- Migrated both Seedsman and TigerOne to a unified Adobe Commerce 2.4.4+ stack
- Developed a custom PWA frontend for each brand using Adobe PWA Studio
- Implemented 6 payment gateways and 3 offline methods with dynamic logic
- Delivered region-specific checkout incentives and error-handling flows
- Integrated multilingual and multi-currency capabilities
- Automated ERP sync with Odoo for payments, discounts, surcharges, and delivery
- Developed backend admin tools for cross-sells, COA document uploads, loyalty logic, and pack-size discount tiers
Additional Features
- PDP upgrade with sticky image tiles, star-rating redirects, share icons, and Sativa/THC data
- Pack size-based pricing prompts with "Why not upgrade?" logic
- Alternative product suggestions when out-of-stock
- Social sharing triggers and wishlist logic to increase engagement
Results and Impact
Operational Efficiency
- Reduced manual workload by 50% via ERP automation
- Enabled real-time fraud flagging and admin-based resolution workflows
Data Accuracy & Reliability
- Synchronized ecommerce and ERP data ensured high order accuracy and zero reconciliation gaps
- Reduced operational errors from order processing to refund handling
Customer Experience & Revenue Impact
- 22% boost in checkout completion from PWA-based UX and regional payment logic
- Higher PDP engagement due to packsize offers, reviews, and COA transparency
Scalability & Future-Readiness
- Modular architecture supports easy rollout of new regions, storefronts, and product lines
- Crypto payment support increases accessibility in regulation-heavy markets
- Groundwork laid for future loyalty, PIM, and marketing automation integrations
Conclusion
In an industry where compliance and customer experience often compete, TGR Ventures—powered by Codilar—has achieved both, at scale. From a fragmented legacy stack to a scalable, intelligent commerce engine, Codilar’s end-to-end solution has redefined what’s possible for cannabis ecommerce. Through architecture-first thinking, frictionless checkout design, and automation-driven operations, Codilar has helped TGR unlock not just transformation—but sustained growth.
