Works |  Marina Home

Marina Home’s Shift to Unified Commerce: A Progressive Digital Transformation Story

Client Overview

Marina Home is a premium home décor and furniture brand with a strong footprint across the Middle East, North Africa, and South Asia. The brand is known for its globally curated collections, blending rustic, contemporary, and industrial influences to create timeless, design-driven spaces.

To match its growing global presence, Marina Home needed a digital experience that mirrored its in-store elegance while catering to mobile-first, cross-border shoppers. The goal was to deliver a seamless, scalable, and brand-aligned commerce journey that could grow with the business.

Key Objectives

  • Build a stable and scalable digital foundation
  • Reflect the brand’s premium identity consistently across web and mobile
  • Support omnichannel readiness and launch native mobile apps
  • Improve conversion and reduce bounce rate, especially on mobile
  • Enable immersive features like 3D, AR, appointment booking, and personalization
  • Localize customer experiences across regions and languages

Challenges Faced

  • The website design lacked alignment with the brand’s visual identity
  • Mobile performance was poor, leading to high bounce and low engagement
  • Merchandising and marketing teams struggled with limited backend flexibility
  • Inconsistent checkout and delivery experiences across countries
  • Absence of mobile app presence despite strong demand

Solution Approach

Codilar executed a progressive transformation, starting with platform stabilization and evolving toward a feature-rich, omnichannel commerce experience. Each phase was strategically planned to deliver immediate business value while laying the foundation for long-term growth.

Phase 1: Stabilizing the Foundation for Growth

  • Resolved UI bugs and cart issues disrupting the shopping flow
  • Migrated hosting to AWS for performance, stability, and scalability
  • Optimized load times and ensured consistent homepage-to-checkout journeys

Phase 2: Redesigning the Website to Reflect the Brand

  • Conducted UX audits to align design with Marina Home’s premium customer persona
  • Revamped all core pages with mobile-first layouts and brand-consistent visuals
  • Deployed Breeze SPA to enable fast, app-like navigation without compromising SEO

Phase 3: Introducing Advanced Features and Enablers for Scale

  • Immersive Product Discovery with 3D & AR

    Shoppers could interact with products using 3D visuals and augmented reality directly from the product detail page. By scanning a QR code, they could virtually place furniture in their space—checking dimensions, color fit, and overall styling—before making a purchase.
  • Assisted Shopping: Book Appointments & Live Demos

    Customers could now schedule in-store visits or connect instantly with a product expert via live video, right from the website. This enabled a more personalized and consultative experience, helping them make informed decisions with confidence.
  • Timely Nudges That Convert

    Integrated MoEngage to deliver personalized push notifications based on user behavior, such as abandoned carts or location-based campaigns.
  • Arabic Experience Built for GCC Growth

    Launched a fully localized Arabic storefront with RTL layout, tailored navigation, and translated content
  • Multi-country Delivery Scheduling

    Allowed checkout-level delivery date selection for UAE, Oman, Qatar, and Bahrain
  • Multi-address Checkout

    Supported gifting and project-based orders with split address management
  • Sticky Cart and Smooth Checkout

    Improved usability and reduced drop-offs across devices
  • Structured Return Flow

    Customers could submit and track returns directly from their account

Phase 4: Native iOS App Rollout

  • Launched a premium native iOS app tailored to Marina Home’s brand and shopping behavior
  • Integrated Capillary CRM, deep linking, and real-time cart sync
  • Enabled mobile-first browsing with push notifications, seamless login, and checkout

Phase 5: Android App Expansion

  • Replicated iOS capabilities for Android users in the UAE, Qatar, Oman, and Bahrain
  • Added region selector, store locator, and 3D PDPs to improve mobile engagement

Phase 6: Experience Optimization through CRO

  • Implemented A/B testing and analytics-driven UX enhancements
  • Fine-tuned filters, PDP layout, and quick cart functionality based on behavioral data
  • Continuously improved the purchase funnel in collaboration with business teams

Phase 7: Headless PWA for Future Readiness

  • Rebuilt the storefront on a headless Magento PWA architecture
  • Enabled faster frontend rollouts and API-based flexibility for upcoming channels
  • Reduced rendering time while maintaining SEO and content structure integrity

Results

Codilar’s strategic intervention with expert technical integrations yielded remarkable results for the Marina Home website and iOS application. The brand’s persona was successfully reflected through a highly responsive website featuring an intuitive user interface.
  • 2X boost in revenue.
  • 50% enhancement in website speed with faster load times.
  • Received positive user response to 3D integration.

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