12 eCommerce Conversion Rate Optimization Strategies


Are you aware that the average conversion rate for eCommerce is 2.86%? In other words, it suggests that just 3% of online customers who visit an eCommerce website complete the transaction. We understand that the money you spend on customer acquisition is bringing people to your eCommerce store, but if they don’t make a purchase, you’ve wasted your time and money.

The eCommerce market is overflowing with options, so how can you stand out above the rest of the pack? Conversion Rate Optimization (CRO) is the answer, and it isn’t rocket science. We’ll show you how to get started with a few simple strategies right here on our blog!

Why Is Ecommerce CRO Important?

Marketers that implement best business practices for CROs witness a noticeable rise in conversions.
The following are some of the benefits that our clients have encashed by emphasizing eCommerce CRO:

Increase Profits

We suggest to our clients that rather than spending thousands of dollars on third-party advertising, you can save money by focusing on capturing the quality traffic that already exists on your site.

Enhance the User’s Experience

When it comes to website optimization, the user experience is crucial. This implies that your website instantly gives greater value and a pleasant buying experience to your customers, making them more likely to come back for more. All of this adds credibility to your website.

Boost Your Ranking in the Search Engines

Increasing your website’s conversion rate eventually improves your search engine rankings. When you specialize in developing high-quality website content, images, and the proper use of keywords, you can easily get higher search engine ranks, which translates into increased visitors.

What Is A Good eCommerce Conversion Rate?

Even in 2022, the conversion rate will remain a critical indicator for evaluating the true success of any commercial operations. Generally speaking, from our experience, a reasonable conversion rate is between 2% and 5%. However, a tiny percentage of advertisers get significantly greater conversion rates.

How To Increase Your eCommerce Conversion Rate: 12 Strategies

#1 Website Performance Optimization

Lengthy loading times are a significant barrier for your potential customers on your eCommerce site. If it takes more than 2 seconds for your site to load, you are losing a lot of customers. Google PageSpeed is a free tool for determining how fast your site loads. Check your backend for what’s slowing down the speed and try to eliminate all the red alerts as they are the real culprits.

For instance, on our newly released Magento PWA site, you can see how the splice second Navigation works in action.

#2 Make It Easier to Navigate

For conversions, navigation is critical. While direct traffic to your landing page is essential, it isn’t the only traffic you should be catering to. Visitors will be more likely to return to your landing page if your website’s navigation is as straightforward as possible.

ALDO, one of the world’s largest fashion footwear and accessories businesses with over 3000 outlets in 100 countries, is a fantastic example of an easier-to-navigate website. This brand has benefited from Codilar’s unique and tested execution methodology. Magento highlighted a case study on their official site after being impressed by our work for ALDO.

#3 Automated Product Recommendations

In order to provide a more tailored purchasing experience for each client, make use of Commerce personalization that tracks consumer traits and browsing habits to automatically populate product recommendations on a webpage.

#4 Checkout Optimization

It is estimated that over 24% of customers quit their shopping carts because the site requires them to sign up for an account, and another 18% depart because the checkout procedure is too complicated or lengthy. As a result, you must ensure that customers have an easy time paying for the products.

#5 Creating a Product Detail Page That Is Conversion-Oriented

To be effective, product descriptions must contain just the right amount of detail without being overly long. For many people, it is preferable to just click away from a product description that does not fulfill their expectations than risk purchasing it.

#6 Display Coupons & Discounts in a Clear and Conspicuous Manner

Your website must prominently display information about all the discounts and offers, and the home page is the ideal location for this. Make sure your consumer sees the special deals as soon as possible, increasing your conversion rates.

#7 Add Testimonials to Increase Confidence

Providing a review box will allow your consumers to share their thoughts and opinions. As a result, the consumer feels more confident and trusts you. After a customer makes a purchase, you can send them an email with encouragement to write a review.

#8 Utilize The 404 Error Pages

Analyze your website’s traffic to determine where the majority of people go and provide links to those sections on your 404 error page. For example, a search box on the 404 error page might assist customers in locating what they are looking for if you’ve optimized your on-site search.

#9 Send Abandoned Cart Emails

You need to keep track of how many customers are abandoning their shopping carts and why. Then, make use of email marketing efforts to get these customers back to your business, as long as everything is well with your store.

#10 Provide Shipping for Free

The term “FREE” instantly piques the interest of potential customers. 90% of online buyers agree that free delivery motivates them to shop more. Furthermore, 49% of customers abandon their carts owing to the high cost of delivery. Consequently, free delivery is an excellent method of boosting sales.

#11 Refund Policy Must Be Clearly Stated

Your return or refund policy will be the first thing most shoppers look at when deciding whether or not they want to shop on your site. Therefore, your return policy should be prominently displayed on your website, either in the navigation or on the product description.

#12 Get Your Visitors Hooked by Creating a Sense of Urgency and Scarcity

One of the most tried-and-true strategies for boosting eCommerce sales is instilling a feeling of urgency in customers. For example, a limited-time offer or a product’s limited availability might be displayed to visitors who are interested or who have already added items to their shopping carts.

Free Conversion Rate Optimization Tools for an eCommerce Website

  • Using Inspectlet, you can keep an eye on your customers and identify precisely where they’re experiencing trouble.
  • Using Owler, you can find out everything about your competition. In this way, you can more easily keep track of the organizations you admire and gain insight into their growth strategies.
  • A number of fundamental UX guidelines and your site’s performance may be tested with Google PageSpeed Insights, a free tool available to all users.
  • Using Mention, you can watch what people are talking about your business on social media in real-time. Unfortunately, dissatisfied consumers often become terrible social media influencers, which can harm your brand’s reputation.

Examples of a few best conversion-rate-optimized eCommerce websites

The following are examples of conversion-rate-optimized eCommerce websites that demonstrate the effectiveness of some of these CRO strategies:

  • Walmart.ca improved its conversion rate by 20% by adopting a responsive design and optimizing its website performance. Its mobile orders increased by 98%.
  • Danube Home is a leading home improvement and home furnishing retail brand in the Middle East that provides a great customer experience by adding shop by look feature that helps the customers visualize the look and feel of the product purchase. Our team has made each
  • One of the main reasons for Amazon’s spectacular success is the way it has integrated product recommendations into almost every step of the customer journey.
  • Nike’s checkout page has a simple design that provides information clearly and concisely.
  • Apple’s product pages are simple but highly effective in that they provide you with all the information needed for a purchase.
  • The product pages of Amazon have almost all the elements that aid conversions—great product images; information about price, availability, delivery time; product reviews; clear CTAs; informative descriptions; and more.
  • Almost all famous brands, such as Bata, Myntra, Netmeds, display coupon codes and offers on their home page to encourage conversions.


Now that you have a tried and tested checklist for increasing conversions, your must strive to fix your conversion funnel. Always set a goal that is greater than your existing results and work your way up the ladder gradually.


How Do You Calculate a Conversion Rate?

Simply dividing the number of conversions by the total number of ad interactions is all that is needed to determine a conversion rate. So, if 1,000 interactions resulted in 50 conversions, your conversion rate is 5%.

How to optimize conversion rates: A/B testing?

When it comes to improving average eCommerce conversion rates, A/B testing is essential. Basically, it implies testing the same component with modest modifications and then analyzing the impact on sales.

How to Detect Usability Issues on Your Website?

Negative first impressions, poorly organized hyperlinks, complex navigation, and excessive use of text instead of images are all things to watch out for.

How do eCommerce Giants Use A/B Tests?

They do A/B tests on a variety of website features, including headlines, graphical positioning, testimonials, and more. This aids them in figuring out what factors contributed to the increase in conversions.


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