Transforming HomeLane’s Digital Shopping Experience on Adobe Commerce (Magento)
Home & Decor
Company Brief
Established in 2014, HomeLane is one of India's leading home interiors brands, specializing in modular kitchens, wardrobes, storage solutions, and customized home interiors. Serving homeowners across more than 30 cities, the company combines design expertise with technology to simplify the home renovation journey.
Known for its customer-centric approach, the brand offers end-to-end interior solutions through expert consultations, 3D visualizations, and project management services. With a growing network of experience centres across India, HomeLane continues to redefine modern home interiors through innovation and personalized design.
Catalog Unification
Pricing Optimization
Inventory Synchronization
Customer-Designer Collaboration
Localised Shopping Experience
Project Overview
As HomeLane expanded across India, managing complex product catalogs, city-specific pricing, vendor networks, and customer collaboration became increasingly difficult. Fragmented data and disconnected systems created operational inefficiencies, making it harder to deliver a seamless home interiors experience at scale.
Codilar partnered with HomeLane to build a scalable Adobe Commerce (Magento) platform that unified catalog management, streamlined vendor operations, and enabled real-time collaboration between designers and customers. The result was a centralized digital ecosystem designed to simplify operations and support the brand's continued growth across multiple cities.
Business Challenges
Fragmented catalog data across systems created inconsistencies in product and pricing information
Complex pricing structures made location-specific pricing difficult to maintain
Vendor and inventory synchronization gaps affected product availability and data accuracy
Limited customer-designer collaboration created friction in project planning and product selection
Disconnected business systems slowed workflows across design, billing, and catalog operations
Multi-city operations introduced scalability challenges across storefronts and vendor networks
Codilar's Solution Approach
Built a unified catalog platform to centralize product, pricing, and design data
Developed a flexible pricing framework for location-specific catalogs and vendor networks
Integrated vendor and inventory workflows for real-time product availability and accuracy
Enabled customer-designer collaboration through an interactive product selection interface
Created a multi-website ecosystem for localized catalogs and city-specific experiences
Connected core business systems to automate data exchange and streamline operations
Deployed GA4 and SAP to power customer interaction tracking and automated backend data flow
Delivered a scalable Adobe Commerce (Magento) platform designed for long-term growth
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Building for HomeLane was about connecting products, pricing, inventory, and customer collaboration into a single digital experience. Adobe Commerce gave us the flexibility to create a platform that can scale with the business.
Shahed Jamal
Practice Head, Adobe Commerce, Codilar
From Fragmented Operations to a Unified Commerce Platform
When Growth Outpaced Traditional Workflows
HomeLane had built a distinctive home interiors business by combining personalized design services with technology-driven experiences. As the brand expanded across multiple cities, managing complex product catalogs, vendor networks, location-specific pricing, and customer projects became increasingly challenging.
Traditional commerce systems were not designed for an ecosystem where designers, customers, and vendors needed to collaborate seamlessly. Fragmented data, disconnected workflows, and growing operational complexity made it harder to deliver the consistent experience HomeLane envisioned. To support its next phase of growth, the business needed a digital experience built for scale.
Building a Scalable Foundation for Multi-city Growth
HomeLane's vision depended on a connected ecosystem where product catalogs, pricing, inventory, designers, and customers could work in sync. However, critical information was spread across multiple systems, making it difficult to maintain consistency across the business.
Codilar built a centralized catalog platform that brought product, pricing, design, and payment data under a single source of truth. To further strengthen the experience, we introduced a collaborative interface that allowed designers and customers to browse, shortlist, and select products for individual projects. This transformed what was previously a disconnected process into a more interactive and transparent customer journey. The solution was validated through rigorous System Integration Testing (SIT) and User Acceptance Testing (UAT) to ensure optimal system performance and user satisfaction.
Connecting Data for Smarter Decisions
As HomeLane's operations grew, business-critical information flowed across multiple systems, covering vendor management and billing to design workflows and customer interactions. Keeping these systems connected while maintaining data accuracy became essential for efficient day-to-day operations.
Codilar integrated key business systems, including Google Analytics 4 (GA4) for customer interaction tracking and SAP for backend data flow, to automate data exchange and reduce manual intervention across workflows. Advanced reporting capabilities provided greater visibility into inventory, vendor performance, catalog trends, and customer behavior, enabling faster and more informed decision-making.
Building a Platform for Long-Term Growth
HomeLane now has a connected digital ecosystem that supports the complexity of its business while simplifying day-to-day operations. Product data is more consistent, vendor and inventory workflows are better aligned, and customers and designers can collaborate through a more intuitive experience.
The scalable Adobe Commerce foundation allows HomeLane to manage localized experiences across multiple cities while adapting to evolving business needs. With connected systems, improved visibility, and a flexible architecture, the platform is well positioned to support future growth and innovation.
“Codilar has demonstrated great expertise in developing our Magento based catalog platform. Their team successfully implemented complex customizations, efficiently addressing our diverse business workflows and requirements in quick time.”
Avinash Bhat
AVP Engineering
HomeLane
Build What's Next
HomeLane's journey demonstrates that scaling a modern home interiors business requires more than adding new features. Success depends on connecting product data, pricing, inventory, and customer experiences through a platform designed for long-term growth.
As an Adobe Gold Solution Partner, Codilar helps enterprise brands simplify operational complexity and build digital ecosystems that scale with evolving business needs. Whether you are managing multiple markets, complex catalogs, or personalized customer journeys, the right technology foundation can turn growth into a competitive advantage.
Ready to build a commerce platform that grows with your business? Get in touch with Codilar today.
