August 2025 came packed with updates merchants can’t afford to miss. Shopify has stepped up its game, making fraud prevention smarter with automation, giving Forms a multilingual upgrade, and opening up retail markets to make global selling easier than ever. Meanwhile, Adobe turned heads with Acrobat Studio, bringing AI powered tools to the everyday PDF.
And that was just the opening act. Walmart, Amazon, Google, eBay, and OpenAI also made bold moves that could reshape the future of commerce. Here’s the full roundup of what went down this month.
Platform Updates
Automated Fraud Prevention Settings in Shopify Payments
Shopify has rolled out a powerful new feature that lets merchants using Shopify Payments automate their fraud prevention settings. Instead of manually adjusting risk rules, you can now enable Shopify’s recommended fraud settings and let them automatically update as Shopify’s fraud model evolves. This smarter, adaptive system taps into over 400 fraud signals for greater accuracy, helping you block suspicious transactions while keeping legitimate customers’ payments flowing smoothly. By turning this on, your store will automatically decline charges that fail CVV checks, while removing outdated checks like postal code AVS declines, ensuring stronger protection with less effort on your part.
Translate Your Shopify Forms into Multiple Languages
Shopify Forms now comes with built in translation support, helping you connect with customers across borders more easily. With this update, you can translate form content into multiple languages so shoppers see forms in the same language they browse your store in. Whether you choose automatic translations or add your own manual translations, you’ll have full control with a preview option to review everything before publishing. This makes it easier than ever to localize your customer experience, improve engagement, and increase conversions in international markets.
Retail Markets with Location Specific Catalogs
Shopify has introduced Retail Markets, giving merchants the power to customize product pricing across different retail locations. With location specific catalogs, you can set tailored prices for the same product based on store performance, customer demographics, or local market conditions, without disrupting unified inventory management. This update also enhances POS performance with faster sync times and smoother bulk operations, making it easier to run premium outlets, value stores, or any mix in between. Available to retailers using POS Pro (v10.3 or higher), Retail Markets let you price smarter, sell smarter, and stay agile in every market you serve.
Adobe Launches Acrobat Studio for Productivity and Creativity
Adobe has unveiled Acrobat Studio, a groundbreaking platform that transforms the way people work with PDFs and creative content. By uniting Acrobat’s trusted PDF tools with Adobe Express and customizable AI Assistants, Acrobat Studio turns static files into dynamic, conversational knowledge hubs. With new features like PDF Spaces, AI powered summarization, and seamless Express creation tools, users can now uncover insights, generate ideas, and instantly create polished content, all in one place. From professionals to students to enterprises, Acrobat Studio reimagines the PDF as not just a document format, but a smart, interactive workspace for productivity and creativity.
Industry Updates
Walmart Unveils ‘Super Agent’ AI Framework
Walmart is taking a bold step in its AI journey with the launch of a companywide “super agent” strategy, designed to unify its growing set of AI tools into a single, streamlined framework. Instead of scattering capabilities across different platforms, Walmart is centralizing its AI into four powerful super agents, namely Sparky for customers, Marty for partners, an associate focused agent for store teams, and a developer agent for tech teams. With over 900,000 associates already asking 3 million questions a week through conversational AI, this new approach ensures clarity, speed, and simplicity, while paving the way for smarter shopping experiences, faster operations, and deeper collaboration across Walmart’s vast ecosystem.
Amazon Partners with Gopuff for Ultra Fast Grocery Delivery in the UK
Amazon has teamed up with Gopuff to bring customers across the UK groceries and home essentials in as little as 15 minutes. From fresh food and snacks to baby products, cleaning supplies, and even alcohol, thousands of everyday items are now available 24/7 through Amazon, powered by Gopuff’s micro fulfilment centres located close to customers. After a successful trial in Birmingham and Salford, the service is rolling out nationally, giving shoppers in major cities like London, Manchester, Leeds, and Cardiff a faster, more convenient way to stock up on essentials, whether it’s for a weekly shop or a last minute dinner party.
More Flexible Web Payments with Chrome and Google Wallet
Google is rolling out three new ways to make paying online simpler and more rewarding. Shoppers in the U.S. can now see reward details for over 100 credit cards directly in Chrome autofill, helping them pick the best card for every purchase. Pay over time options are also expanding, with Affirm and Zip available now and Klarna, Afterpay, and others coming soon, so big ticket buys feel more manageable. And for those sending money abroad, Google is testing a transparent global remittance experience on Wallet online and Search, giving users clear fee and exchange rate details with providers like Ria, Xe, and Wise before completing transfers.
eBay Expands Tech Tools to Support Sellers
eBay is rolling out a fresh suite of AI powered tools designed to make selling easier, smarter, and more efficient. The latest updates include AI assistance for seller buyer communication in the U.S. and U.K. and an Inventory Mapping API built to reduce the hassles of managing inventory, all with the goal of simplifying routine tasks. Sellers will also gain access to a cost tracking tool for better pricing decisions, while U.S. merchants will soon benefit from automated positive feedback if buyers don’t leave their own. Alongside these tools, eBay is introducing enhanced protections like Item Not Received (INR) reimbursement, ensuring sellers are covered even in tricky delivery situations. With these updates, eBay is doubling down on AI and automation to strengthen seller confidence and improve marketplace growth.
Upcoming Events
Meet Magento Ukraine Returns!
Meet Magento Ukraine is making a grand comeback on September 4, 2025, at the Mercure Conference Center in Kyiv, after a long hiatus since 2014. This premier international conference brings together top Magento and eCommerce experts to share best practices, real world lessons, and insights into the future of digital commerce. Meet Magento Ukraine is more than just an event. It’s a space where strategy meets technology, offering a chance to dive deep into Magento, connect with a global community, spark collaborations, and gain fresh perspectives from industry experts.
Registration link:https://ua.meet-magento.com/en/
Meet Magento Italy 2025 is Coming to Rome!
Mark your calendars, on September 25, 2025, the Magento community will gather in Rome, Italy, for one of the most anticipated eCommerce events of the year. Meet Magento Italy will bring together entrepreneurs, developers, and industry leaders to explore the future of Magento, share success stories, and build lasting connections. If you’re a business owner, a tech professional, or someone who lives and breathes digital commerce, this event offers the perfect mix of fresh ideas, cutting edge innovations, and meaningful connections.
Registration link:https://it.meet-magento.com/
Step Into the Future of Retail at Big Box Summit UAE 2025
Dubai is calling! On 24th September 2025, the Millennium Plaza Downtown Hotel will host the Big Box Summit UAE 2025, the premier gathering for retail leaders and innovators. As the UAE retail market surges toward USD 61.89 billion by 2030, this summit is where global brands, regional players, and thought leaders come together to shape what’s next.
Registration link:https://www.bigboxsummit.com/uae2025/
Discover What’s Next in Digital Commerce at eCommerce Expo 2025
Get ready to dive into the heart of the UK’s eCommerce ecosystem. eCommerce Expo 2025 returns on 24 – 25 September 2025 at ExCeL London. This premier, free to attend event (for industry professionals) brings together over 10,000 senior B2B and B2C eCommerce professionals, 200+ technology solution providers, and delivers 200+ hours of CPD accredited content across 10 dedicated conference theatres, all under one roof. Whether you’re looking to sharpen your customer acquisition, optimize operations, discover emerging tech, or network with industry leaders, this event is your gateway to innovation and collaboration in the digital commerce space.
Registration link:https://www.ecommerceexpo.co.uk/
