Works | Tucano

Tucano’s Journey from Magento 1 to 2: How Codilar Engineered a Strategic Commerce Migration

Execution Summary

Codilar partnered with Tucano S.r.l. to transform a fragmented Magento 1 storefront into a unified, future-ready Magento 2 platform, delivering scalable eCommerce performance and seamless omnichannel experiences. Through modular architecture, automated DevOps pipelines, and advanced ERP integration, Codilar accelerated page loads by 70%, reduced release cycles from days to minutes, and boosted B2B eCommerce orders by 30% in Q1 post-launch. This Magento 2 migration with AI-driven search and PCI-compliant payments underpins a data-driven commerce engine that elevates customer engagement, SEO rankings, and growth agility.

Company
Overview

Tucano S.r.l. is a Milan-born, family-led manufacturer founded in 1985, renowned for protective bags, backpacks, and sleeves optimized for laptops, tablets, and mobile devices. Leveraging Italian design heritage and premium materials, the brand serves tech-savvy consumers and corporate accounts via direct-to-consumer (DTC) eCommerce and wholesale B2B distribution in over 60 markets.
With strategic hubs in New York, Bangalore, and Dongguan, Tucano drives omnichannel growth through localized merchandising, multilingual catalogs, and dynamic pricing. To sustain online conversion uplift and B2B penetration, the company required a future-ready commerce platform with robust search functionality, streamlined UX, and enterprise-grade security.

Objectives & Challenges

To support accelerated growth and customer segmentation,
Tucano aimed to:
  • Modernize its eCommerce platform through a Magento 2 migration, achieving sub‑2 second page loads and improved SEO performance
  • Enable advanced B2B pricing, customer groups, and multi‑store capabilities for eCommerce scalability
  • Migrate four years of legacy data seamlessly without order downtime
  • Implement automated CI/CD, Varnish caching, and real‑time monitoring for operational resilience

Architecture & Scalability

  • Outdated Magento 1 framework lacked modularity and mobile optimization, hindering site performance optimization and seasonal campaign agility
  • Single-store codebase struggled with multi‑language, multi‑currency, and complex VAT rules

Data Integrity & Migration

  • Disparate legacy systems stored customer, order, and coupon data with inconsistent schemas
  • High risk of data loss or reconciliation errors threatened compliance and customer service

Operational Efficiency & DevOps

  • Manual release processes led to configuration drift and extended downtime windows
  • Absence of proactive performance alerts caused reactive, rather than preventive, troubleshooting

User Experience & SEO

  • Slow page loads (avg. 4 s) increased bounce rates and harmed organic search rankings
  • Limited merchandising controls restricted dynamic promotions and personalization

Solution Approach

Discovery & Architecture

  • Conducted a two-week discovery workshop, mapping legacy data and defining user personas
  • Designed a modular Magento 2.4.5 architecture on PHP 8.1 for high performance and eCommerce scalability
  • Chose Magento Cloud PaaS and Elasticsearch for reliable hosting, enterprise search, and future extensibility

Module Development & Frontend Enhancements

  • Developed a custom favourite_child attribute with default variant selection on PLP/PDP to drive upsell
  • Implemented a dynamic product renderer with real‑time discount badges, stock-level indicators, and responsive design
  • Crafted a mobile-first header, sticky mega-menu, social login, and mini-cart overlay to optimize UX

Backend Configuration & Data Migration

  • Configured multi-store, multi-currency, and VAT rules for 60+ regions with inline translation and tax compliance
  • Executed 100% legacy data migration (1M+ orders, 500K+ customers) via automated ETL scripts and end-to-end reconciliation
  • Set up advanced customer-group pricing, tier discounts, and coupon-rule engine for B2B and B2C segmentation

API-First Integrations

  • Integrated Checkout.com for PCI-compliant card vaulting, dispute management, and real-time reconciliation
  • Deployed Wizzy Search with AI-driven suggestions, synonym handling, and faceted filtering to enhance product discovery
  • Built ERP middleware for bi-directional sync of catalog, orders, inventory, and accounting data, ensuring transaction accuracy

DevOps & Performance Engineering

  • Established Jenkins-driven CI/CD pipelines with Docker-based staging parity and blue/green deployment strategy
  • Enabled Varnish caching and New Relic APM to achieve sub-2 second page loads and proactive performance monitoring
  • Automated backups and disaster-recovery scripts reduced manual intervention by 80%

Merchandising & Personalization Tools

  • Deployed a drag-and-drop Home Page builder for real-time campaign launches and SEO-friendly content updates
  • Implemented express checkout with saved-card vaulting, reducing friction and driving repeat purchase engagement

Solution Highlights

  • Scalable Integration Layer: Middleware architecture enabled future microservices like AI personalization and headless commerce
  • Data-Driven Search: Elasticsearch and Wizzy Search improved time-to-find by 40% and conversion rates by 12%
  • Modular Codebase: Pluggable modules for upsell, personalization, and promotions accelerated feature rollout by 50%
  • CI/CD Excellence: Release cycles shrank from days to <30 minutes, enabling four major campaigns in the first month
  • Security & Compliance: PCI, GDPR, and VAT adherence via secure Checkout.com API, data encryption, and role-based access control

Results and Impact

Operational Efficiency

Release automation cut manual deployments by 90%, supporting rapid seasonal merchandising

Data Accuracy & Reliability

ERP sync eliminated manual reconciliation, saving finance teams 60% of effort

Customer Experience & Revenue

  • Page load time improved from 4 s to 1.2 s (−70%), reducing bounce rates by 25% and lifting organic traffic by 18%
  • Checkout abandonment fell by 18% thanks to express flows and PCI-compliant saved-card options
  • B2B order volume grew 30% in Q1 post-launch, driven by dynamic pricing and seamless bulk-ordering UX

Scalability & Future-Readiness

Multi-store architecture supports rapid market rollouts; PWA and AI personalization on roadmap

Conclusion

From a fragmented legacy stack to a unified, modern commerce powerhouse, Codilar delivered a scalable Magento 2 platform that enhanced SEO rankings, accelerated time-to-market, and boosted conversion across B2B and B2C channels. This end-to-end digital commerce transformation underscores Codilar’s expertise in modular architecture, data-driven integrations, and seamless omnichannel execution.

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