Works | 2XL Home
How Codilar Transformed 2XL Home’s Online Store for Retail Success
Company Overview
One of the most premium brands for home furnishing and decor, 2XL has established its name in the UAE and Oman markets due to the luxury and quality it offers. With a vision of catering to the unique needs of the local audience, while offering a world-class in-store experience, the company came in contact with Codilar to transform its digital presence.
They wanted to build an eCommerce platform that could combine design, functionality, and scalability.
Objectives & Challenges
At Codilar, if we love something more than a successful eCommerce project, that is overcoming the challenges that come with launching a successful eCommerce project. 2XL Home presented us with a number of challenges that would lead the company to its ambitious goals.
Objectives
- Seamless Shopping : Building an online store that offers luxury, comfort, and convenience to shoppers across the UAE and Oman.
- Multilingual Capabilities : Catering to both Arabic and English-speaking customers, extending the platform reach and improving customer experience.
- Advanced Promotions : From half back promotion to cart rule customization, employing advanced promotional features to improve the shopping experience.
- Performance and Scalability : Creating a scalable platform, capable of handling a huge amount of traffic minus any compromise on speed and performance.
Challenges
- Complex UX Navigation : Designing a functional and intuitive eCommerce interface without hampering the brand image by any means.
- Payment Integration : Integrating global and local payment gateways into the platform while complying with the local policies at the same time.
- Balancing Visuals and Performance : 2XL Home’s brand image required high-quality visuals but they needed a quick loading time for better engagement.
- Custom Features : They wanted an upgrade to their existing user experience with top-tier functionalities like credit management and promotional rewards.
Codilar’s Solution Approach
To bring 2XL Home’s vision into reality, Codilar employed Adobe Commerce (Magento 2.4.4-p1) to deliver a tailored solution. The entire project was carefully strategized to overcome every challenge while delivering beyond expectations.
User-Centric Design
Codilar created a design for 2XL Home that had the right blend of luxury and functionality.
1. Dynamic Home Page and Checkout Page
The homepage included highly engaging banners, exceptional offers, and highlighted products that made a lasting first impression. On the other hand, the checkout page contained all shipping and payment options, including the choice for in-store and warehouse pickups.
2. Improved Product Browsing
From advanced filtering options and detailed product displays on the product listing pages (PLPs) to visually detailed product description pages (PDPs) that offered related product suggestions, the new platform offered a seamless product browsing experience.
3. Easy Account Management
From modifying profiles to accessing order histories, managing wishlists, and tracking loyalty rewards, shoppers could now do everything from the dynamic “My Account” section.
Advanced Functionalities
By implementing bespoke functionalities, we successfully enhanced customer engagement and satisfaction.
1. Click and Collect
Shoppers were able to order online and collect the products from the physical store or even warehouses. The Click and Collect feature closed the gap between online and offline shopping, creating an omnichannel experience.
2. Half Back Promotion
With the Half Back Promotion feature, 2XL Home could add more value to shoppers by providing a whopping 50% return on the order value as coupons to use in the future purchases. This reward-centered shopping experience ensured more sales and successful purchases.
3. Cart Rule Customization
We enabled 2XL Home to create and modify rules for promotions during checkout. This helps with more transparent transactions and value-added deals for customers, leading to better targeting and increased sales.
Robust Technical Integration
To support 2XL Home’s ambitious goals, Codilar employed the most advanced technologies to deliver the needed scalability to the platform and efficiency in operation.
1. Magento-ERP Synchronization
The Magento-ERP sync ensured topnotch accuracy and efficiency in the platform as it delivered real-time updates for inventory and automated order processing.
2. Marketing Automation
Improved user interaction and engagement through push notifications empowered personalized promotions and allowed the 2XL Home to send customized messages based on user behavior.
Additional Optimization
Advanced features and functionalities promised a powerful shopping experience. But the platform needed further optimizations to meet the goals.
1. Complete Set Products
By dynamically linking related/additional products to a main product, we helped 2XL Home to boost their sales. Thanks to this, shoppers could buy a complete set, straight from a single PDP without spending time to review other product pages. This ensures a huge increase in customer experience.
2. Custom Amasty Labels
We customized the Amasty Labels for PDPs, PLPs, and other blocks to highlight the key attributes of the products and gain customers’ attention through tags, badges, stickers, etc.
3. Dynamic Category Block
To ensure increased sales and user engagement, we added dynamic category blocks (like Online Exclusive block) to the CMS pages.
Proactive Monitoring
We also implemented an advanced monitoring system to keep everything in check and updated. The advanced monitoring tools such as New Relic offered easy access to detect real-time issues and solve them.
Solution Highlights
Unified Catalog System:
Thanks to the centralized catalog system, HomeLane had access to all product data under one roof, which enhanced data consistency across all user interfaces.
Real-Time Vendor and Inventory Management:
The ability to track and update the inventory turned out to be a game changer as it helped in reducing out-of-stock products and boosting customer trust.
Location-Specific Pricing Model:
With a location-specific pricing model, HomeLane could make the entire system more dynamic and customer-friendly. Not only did it improve the customer journey, but also helped with purchase decisions.
Multi-Website Architecture:
HomeLane could cater to a diverse market more efficiently as a unified system of distinct city-specific websites ensured streamlined operation and enhanced overall efficiency.
Project Outcomes and Business Impact
The fruitful collaboration between HomeLane and Codilar resulted in a number of key outcomes.
Boosted Operational Efficiency
Thanks to the centralized catalog system, HomeLane could automate a number of time-consuming manual tasks, increasing the company’s operational efficiency. It also enabled the vendors to communicate more succinctly with fewer inventory discrepancies.
Enhanced Customer Satisfaction
Cutting-edge and customer-centric features like collaborative wishlisting and 3D visualization helped with HomeLane’s overall customer experience. As it enabled shoppers to be more involved with product selection and purchase, the engagement got a huge boost.
Improved Inventory Management
Thanks to the real-time inventory updates, the vendor relationship was highly strengthened. With the new system developed by Codilar, managing product availability and pricing within the platform became effortless for vendors, resulting in fewer delays and more accuracy.
Strategic Decisions Based on Data-Driven Insights
The powerful reporting and analytics solutions built for HomeLane offer a deep insight into vendor performance, customer behavior, and product demand trends for specific cities that empower HomeLane to make more data-driven, strategic decisions.
Results
and Impact
These custom solutions worked wonders for 2XL Home.
- The increase in engagement and customer interactions resulted in a 20.8% increase in conversion rate.
- An increase of 19.4% in the average order value due to user-oriented features.
- User engagement went up by 66% because of the new personalization features and functionality.
- Because of the faster loading time and user-centric design, the bounce rate came down by 11%.
- A 13.6% increase in page views because of dynamic content updates and optimized navigation.
Conclusion
By partnering with 2XL Home, we delivered a seamless shopping experience that redefined luxury retail in the UAE and Oman. By employing top-tier technologies and delivering innovative functionalities, we ensured that 2XL Home becomes the first choice of users looking for a premium destination for home furnishing and décor.
